Black is the New Green

A Black Background saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen.” Roberson et al, 2002 

 

It is the belief of the creators of OCGente.com that using a black background reduces the energy that would be required to open a white background page. Inspired by the website Blackle.com a Google page we have launched OCGente.com in the spirit that “Black is the New Green”

 

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages. 

 

We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy. 

 

How can you help? 

 

We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load. 

 

Help us spread the word about Blackle by telling your friends and family to set it as their home page. Or put the following text in your email signature: “Blackle.com – Saving energy one search at a time”. 

 

There are a lot of great web sites about saving energy and being more environmentally friendly. They are full of great tips covering the little things that we can all do to make a difference today. Try Blackling “energy saving tips” or visit treehugger.com a great blog dedicated to environmental awareness. 

 

 

Inspired by Google’s Blackle – Blackle FAQ 

© 2007 Heap Media